China’s National Day is the start of its October Golden Week. Business analyst Ashley Dudarenok dives in her vlog into the history and the economic motives behind that weeklong season of travel and celebrations, and its disruptive effects on retail, logistics, and other industries.Read More →
Marketing expert Ashley Dudarenok looks at the recent Autumn festival, China’s second-largest holiday. How did it develop and how does it affect tourism, eating, and drinking, from her digital vlog. 80 million people have been traveling domestically this year, she says, and comparable to America’s Thanksgiving festival.Read More →
Marketing guru Ashley Dudarenok explains what basic requirements you need to set up your business in China. “You need loads of time and money to get started,” she says at her vlog.Read More →
More than 50 platforms in China offer live streaming as a highly sophisticated tool, say innovation expert Ashley Dudarenok at her vlog. Compared to their counterparts in the West, live streaming in China offers a wide range of tools the reach out to their viewers.Read More →
Entering the China market means you have to be extremely active on social media, says marketing expert Ashley Dudarenok, although you do not need to be on all 60+ media platforms, she adds.Read More →
Following trends in China is not an option, but a must, says marketing expert Ashley Dudarenok on her latest vlog. Holograms are such a must, and live streaming is squeezed by government regulations and marketing needs, she adds.Read More →
Singles Day started in China as an e-commerce event on 11/11, but has now moved into a national shopping festival, that cannot be ignored in China, online and offline, says e-commerce expert Ashley Dudarenok at her vlog.Read More →
China is number one in e-commerce, online shopping, payment, logistics, and much more. No wonder foreign brands love the second largest economy in the world, says e-commerce expert Ashley Dudarenok on her vlog.Read More →
As the China economy is booming, more foreign companies try to enter or expand into this market. But the China market is very complicated and certainly no longer cheap to enter, says marketing guru Ashley Dudarenok on her vlog.Read More →
Data is the new oil, and China is already in a leading position to show how data changes the way business is being done, says marketing guru Ashley Dudarenok at her vlog.Read More →
China’s economy is booming and foreign brands see engaging influencers as the ideal way to enter the market. But those influencers do no come cheap, says marketing expert Ashley Dudarenok at Marketing-interactive. “You can’t enter China with $10,000 US and expect to succeed,” she says. Read More →
Setting up solid eco-systems to facilitate your business, is what China’s companies do right when they go global and other multinationals can learn from them, says strategic advisor Ashley Dudarenok on her vlog. Especially European companies have a rather poor starting position, she adds.Read More →