Half a decade ago, cost for manufacturing in China started to go up, and keep on rising. Author Shaun Rein of “The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World” explains in the China Post how China’s neighbor can profit.Read More →

The world might still be watching the exciting London 2012 Olympic games, in China sports apparels, winners four years ago have a hard time, compared to the rest of the world, explains business analyst Shaun Rein in CNBC.Read More →

When it comes to marketing in China, whether you agree or disagree with his analyses and prescriptions, Rein is an undisputed expert, writes Atimes in a critical review of Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World.Read More →

Obese Americans struggling with their health might find this odd, but McDonald’s is preferred by many Chinese consumers, because its fast food is perceived to be healthy, explains Shaun Rein in NPR. Healthy according to Chinese standards, that is. Read More →

H&M and Zara might be winners in the competitive fashion market in China, tells author Shaun Rein of “The End of Cheap China” to the BBC. But brands like Gap, Marks & Spencer, American Apparel, Abercrombie & Fitch and Banana Republic belong to the majority of the losers.Read More →

Chinese have been the most thrifty savers, because they felt they needed a financial buffer to compensate for poor social security, poor health care and high insecurity.That might change only with the generation, tells business analyst Shaun Rein in the Washington Post.Read More →

China’s consumers continue to spend, despite a small dip in growth, also for decorating their homes, argues business analyst Shaun Rein, and goes against JWT executive Tom Doctoroff, who says Chinese consumers go for cheaper products. Shaun Rein dismantles three consumers myths in Business Week.Read More →