shaunreinShaun Rein
by Fons1 via Flickr
In his second installment for Seeking Alpha on Chinese companies going global, CMR-director Shaun Rein describes the challenges for consumer electronics firms to reach Europe and the US. Learning the ropes, in discovering the way distribution channels work, how to deal with the tougher legal limits, deal with the differences in culture and find appropriate talents.
Electronics firms are following different paths, somethings through developing nations, sometimes as OEM-producer, but both Europe and the US are the markets their target, writes Shaun Rein.

Shaun Rein is a speaker at the China Speakers Bureau. When you want to share his insights, and those of his excellent firm, do get in touch.

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