Korea’s car maker Hyundai tries to sell its relatively larger car in China upscale market. But asking more money for a tiny car might be a tricky strategy for the producer of small cars, tells business analyst Shaun Rein Bloomberg.
A reputation for building cheap, small cars, though — even reliable ones — may work against Hyundai’s ambitions of selling more upscale models, cautions Shaun Rein, managing director of the China Market Research Group in Shanghai.
“I think they have a challenge,” said Rein. The small-car segment is ’’too price sensitive so it’s hard to get loyalty there.’’
Shaun Rein is the author of “The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World.” More about his book at Storify.