As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.Read More →

Most Chinese tech companies tried to figure out what US consumers wanted before they entered the market, but Bytedance did not care when it launched Tiktok in 2018, says internet veteran Matthew Brennan in his book “Attention Factory: The Story of Tiktok and China’s Bytedance.” The lack of strategy almost backfired, but after some hiccups, the company became a runaway success, Brennan writes in an excerpt in Technode.Read More →

When you run behind social platforms, you always run behind the next generation consumers, says marketing guru Arnold Ma. You have to know what drives change, why China consumers have no legacy and – for example – while old-style supermarkets never took off in China.Read More →

Gamers are increasingly becoming a group of luxury buyers in China, overlapping other segments, says marketing expert Arnold Ma at OZY. “Chinese luxury buyer demographics overlap with hobbies normally associated with a younger audience, such as gaming,” Arnold Ma says.Read More →