When you run behind social platforms, you always run behind the next generation consumers, says marketing guru Arnold Ma. You have to know what drives change, why China consumers have no legacy and – for example – while old-style supermarkets never took off in China.Read More →

Gamers are increasingly becoming a group of luxury buyers in China, overlapping other segments, says marketing expert Arnold Ma at OZY. “Chinese luxury buyer demographics overlap with hobbies normally associated with a younger audience, such as gaming,” Arnold Ma says.Read More →

Li-Ning and Anta, two Chinese shoe sport manufacturers, took a nationalistic twist in their marketing after the US National Basketball Association (NBA) and the Houston Rockets triggered off criticism from China’s government. Marketing expert Tom Doctoroff comments on the slippery slope of nationalism in China marketing for Al Jazeera.Read More →

Brands need to dive into youth subcultures in stead of focusing on platforms, says branding expert Arnold Ma at a meeting in London. You have to focus on people, rather than technology, and he explains how three rebellious Chinese youth subcultures relate to different brands.Read More →

2019 is nearing its end, and some of our speakers look back. Arnold Ma, CEO of Qumin, got some raving reviews of speeches he gave this year, and he would like to share. We gladly support him in sharing those client views with you.Read More →

Arnold Ma, CEO of the London-based marketing agency Qumin, has decided to join the China Speakers Bureau.

His focus is on China’s opening up to global markets, with a specialty on the country’s millenniums and subcultures that are becoming key for global companies trying to finetune their China operations.Read More →