Localization is the mantra for foreign companies entering China, but many fail. Ben Cavender, senior analyst at the China Market Research Group (CMR) will address some famous cases during a Google+ Hangout on Thursday.
Cases will include, but are not limited to IKEA, The GAP, Dunkin Donuts, and B&Q. You have other cases you want to discuss? Or you want to chip in with our own experiences? Do drop us a note here in the comments or here. A limited number of invitees is possible during the hangout, which will take place at 4PM Beijing Time, 10am CEST, interviewd by Fons Tuinstra of the China Speakers Bureau.