Shaun Rein
Shaun Rein

Apple´s latest iPhone has been a huge success in China, after the company had more problems entering the China market earlier. But the Apple Watch is going to be a success, expects business analyst Shaun Rein, according to Bloomberg.


Apple’s China sales rose 70 percent in the past quarter, helped by the introduction of the iPhone 6 and 6 Plus. By moving to a screen that’s bigger than a traditional smartphone’s but smaller than a tablet’s, the iPhones were popular in a market where consumers prefer to carry one device.

The Apple Watch is “going to be a massive hit in China,” said Shaun Rein, managing director of China Market Research in Shanghai. “It’s a brand that’s aspirational, but it’s not so over the top in price.”

Greater China contributed more than $16 billion to Apple’s sales in the past quarter, about 21 percent of the company’s total. The country still ranks behind the Americas and Europe in total revenue. Yet Chief Executive Officer Tim Cook has said China eventually could become the company’s biggest market.

More in Bloomberg.

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