The pitfalls of celebrity marketing – Shaun Rein
Shaun Rein by Fons1 via Flickr A pot smoking Michael Phelps illustrates now celebrities change from brand ambassadors into liabilities, especially in China where audiences tend to be less forgiving compared to the US, writes Shaun Rein in Forbes. But brands like Omega and Visa that support Phelps are findingRead More →
