Haier is not only for years the largest white-good manufacturer, not only in China, but worldwide. IMD professor Bill Fischer explains how the first Chinese company to go global did so by unconditional focussing on their customers, in Strategy Business. How Haier reinvented itself four times in 30 years.Read More →

We hope your year 2015 starts with a blast, just like ours. China is changing in rapid pace, and we hope to be also your 2015 match maker if you are looking for experts on the fast moving realities in China.

What do we expect in 2015?Read More →

A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.Read More →

White goods producer Haier has an amazing story of change, where its CEO Zhang Ruimin reinvented the company, three times, tells IMD-professor Bill Fischer in CKGSB Knowledge. Fischer is co-author of Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform.Read More →

A lot of the old perceptions of China as cheap, and Chinese as avid savers, are cliches from the past, tells business analyst Shaun Rein in Arnnet. And while China is catching up with the west, western companies and country should make sure they deal with a fast changing China.Read More →

Among the Chinese companies becoming fast household names among global players, Haier was one of the first to enter the word arena. Haier´s CEO Zhang Ruimin has put his bets early on quality, explains IMD professor Bill Fischer in The Corner, and that explains why he is winning now.Read More →

Innovation is no stranger in China, as CEO’s of Baidu, Tencent, Haier, Alibaba and Huawei show. But it is only a handful, argues IMD professor and leading author on innovation Bill Fischer in the Harvard Business Review. There is not a innovative culture, although Haier offers hope.Read More →

Home appliances manufacturer Haier has become of of the leading forces in China’s drive for innovation, says IMD-professor Bill Fischer in the People’s Daily. “Reinventing Giants” is a recent book he co-authored focuses on Haier’s transformation process: the middle management is taken out.Read More →