Domestic competition for foreign fast-moving consumer goods (FMCG) in China is growing, but branding expert Ashley Dudarenok expects there will still be a market for those foreign brands, she writes in Dao Insights. “To sum it up, the FMCG market in China in 2023 is very fluid,” she writes.
China’s competitive landscape is changing fast, and the blooming incubators for startups offer multinational a much-needed edge in local competition, says William Bao Bean, managing director of the Chinaccellator in Shanghai to Forbes. “When you’re under pressure and local players are taking market share from you, you look to innovation.”
The National Development and Reform Commission has started an investigation into three foreign milk-powder producers, Mead Johnson Nutrition, Danone, and Nestlé. But such an investigation only works, if the investigation also tackles domestic firms, writes business analyst Shaun Rein in the Wall Street Journal.
US chocolate maker Hershey currently has two percent of the China market, and is small compared to bigger players like Mars and Nestle. Business analyst Shaun Rein explains at the Wall Street Journal the China premium chocolate market is growing 20% per year, but domestic competition is making life tough. But Hershey wants a market share of 27% by 2017.