Chinese brands are slowly going global, forced by a relative slowdown in their own country. But any progress is going to be a long-term one, warns business analyst Shaun Rein at the BBC. But they will enter the life of European and US consumers.Read More →

Chinese sports wear brand Li Ning not only saw its shares tumble, but has lost its position as erstwhile favorite. Business analyst Shaun Rein is not very hopeful for its recovery in the short term, and expects an upsurge not before 2015 for the sport apparel sector as a whole, he tells Reuters.Read More →

Consumer demographics, and especially the position of the middle class, boils out in China very different, cause problems for brands focusing on that middle class, tells business analyst Shaun Rein in OpenMarkts, in an interview ticking off different parts of his book “The End of Cheap China.”Read More →

Smart Beijing sat down with “Baidu International Communications Director/Sinica podcast co-founder/pioneering Beijing longhair” Kaiser Kuo, and asked him about life and music in China’s capital Beijing. About Cui Jian, the Black Panther and much more.Read More →

The decision to close down German retailer Media Markt in China shows – yet again – a profound lack of understanding on how the market in China works, tells business analyst Ben Cavender in the China Daily.Read More →

Chinese consumers expect foreign brands to be safer and better than domestic ones. But when that confidence is hurt, like happened after a government investigating into the poultry supply of KFC, damage can be huge, explains business analyst Shaun Rein in Bloomberg.Read More →