Bytedance is negotiating the sale of popular video streaming app Tiktok with Microsoft, now it became into hot water with an executive ban by US President Donald Trump. Business analyst Arnold Ma tells CGTN why that might be a good deal for Bytedance, since it has 60 apps in China, not just a few like most tech companies, and might focus on those other apps. Even the price, 10 billion US dollars for a company valued at 120 billion, is not bad for an app that only exists for three years, he adds.Read More →

Third-generation social media are getting ready to emerge, and marketing specialist Arnold Ma explains how Tiktok – Douyin in China – is leading the way away from platforms to content-driven communication, he tells at the UK Advertising Exports Group (UKAEG) at Shanghai International Advertising Festival (SHIAF) July 2020. Will WeChat survive in the new digital revolution? How 5G will change the world.Read More →

Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →