The economy of fans, of idols, celebrities, and influencers, works in China very different from elsewhere in the world, explains marketing guru Ashley Dudarenok on her Vlog. Very big in China among Gen-Z, she says.Read More →
European sanctions against China triggered off a backlash against fashion brand H&M and business analyst Shaun Rein explains at the BBC why China’s consumers are starting boycotts against European companies like H&M.Read More →
Musical giants Tencent and Warner joined forces to support talents in their territories. Especially, Asian talent had little access to the Western markets and marketing guru Arnold Ma sees huge opportunities for Chinese talent, he tells at the state-owned CGTN.Read More →
Marketing expert Ashley Dudarenok dives on her vlog into third-tier cities and explains why youngsters here are interesting as consumers, despite their relatively lower incomes.Read More →
Decision-makers in China’s consumption are increasingly singles, with women becoming another major force to take into account, says marketing expert Ashley Dudarenok at the state-owned broadcaster CGTN. Mostly women decide on the purchase of a house, at the end of 2021 likely to be 82% of the deciding purchasers.Read More →
China’s digital landscape is changing fast. Internet watcher Matthew Brennan and marketing guru Ashley Dudarenok discuss how internet giant Tencent is reinventing itself as a B2B platform, and much more.Read More →
Journalist and Pulitzer Prize winner Ian Johnson discusses the relations between China and the US, journalism, and much more in his speech and Q&A at the CSUSB Modern China Lecture Series.Read More →
China’s economy is booming post-corona, while much of the rest of the world is still suffering. Marketing expert Ashley Dudarenok explains how foreign companies can start their marketing in China to tap into the current opportunities in Marketing Freaks.Read More →
Leading economist Arthur Kroeber sees state capitalism in China not collapsing and certainly not going downhill as Japan’s economy did in the past. He addresses a panel at CSIS Online on how the world can face the second-largest economy.Read More →
Internet watcher Matthew Brennan, author of Attention Factory: The Story of TikTok and China’s ByteDance dives into the background of Bytedance, the mother company of Tiktok, and explains why the Chinese company will outflank Facebook in the near future.Read More →
China’s digital war with the US has entered a new phase with the successful IPO of short-video giant Kuaishou at the Hong Kong stock market, says Winston Ma, author of The Digital War: How China’s Tech Power Shapes the Future of AI, Blockchain and Cyberspace, to Bloomberg.Read More →
China marketing expert Ashley Dudarenok looks at how luxury brands can survive in China in 2021 at her vlog. “We are building the future in China,” she says about her work as a bridge between Chinese consumers and brands with global aspirations.Read More →