Soccer has been catching most headlines in trying to conquer China. But the long term strategy to root baseball into the country might offer more chances for success, writes Beida business professor Jeffrey Towson at his weblog. “Major League Baseball (MLB) Is Copying the NBA in China – And It Might Work.”

While copy-pasting foreign business strategies into China often failed, Peking university business professor Jeffrey Towson makes an exception for the American NBA strategy, he writes on his LindenIn page. “A clever long-term business strategy,” he says.

Rowan Simons by Fantake via Flickr The NBA has become a tremendous success in China, both in popularity and as a money machines. Unlike soccer, tells Rowan Simons CNN, a leading expert on soccer in China, who points at corruption scandals as the main reason. In CNN: Earlier this yearRead More →