B2B influencers are a key marketing tool in Asia, says Hong Kong-based marketing expert Ashley Dudarenok, but they are not enough on themselves, in Campaign Asia. “At its core, every B2B decision is made by people, not companies, and tapping into their emotions, challenges, and aspirations is key”, she says.Read More →
The 2024 China company list for non-state companies has seen a large number of newcomers and a drop in traditional companies, says Rupert Hoogewerf, chairman and chief researcher of the Hurun Research Institute, at the China Daily. Companies on industrial products, semiconductors, and software services went up, while medical devices and consumer goods went down.Read More →
China’s Double 11 consumer festival has kicked off for its longest edition ever with five weeks. Consumption expert Ashley Dudarenok looks at this year’s trends for Campaign Asia. Dudarenok, author and China digital expert predicts that countries such as Singapore, Malaysia, Thailand, Japan, and South Korea—now part of the “free shipping zone”—will see a sharp rise in new users.Read More →
Customer centricity is key in a competitive markets, more than customer friendliness, says marketing expert Ashley Dudarenok on her weblog. “China’s approach to customer centricity has been transformative, driven by a combination of technological integration and a deep understanding of consumer behavior,” she writes.Read More →
China marketing expert Ashley Dudarenok discusses her success in supporting companies selling in China in a new Growth Tactics podcast by Jeff Towson. “China is a big country,” says Ashley Dudarenok, “but what’s trending in Shanghai today? How can I make my post, my message? Connected with that broader topic that is featured in the media or in on a specific platform et cetera.”Read More →
Retail sees a fast-moving playing field, as data analysis, AI, AR, and an ongoing integration of online and offline developments. Hong Kong-based marketing expert Ashley Dudarenok dives into the future of retail at her updated website.Read More →
AI and XR Metaverse expert Alvin Wang Graylin of HTC explains in an interview with Ashley Dudarenok how fast development will cause a new industrial revolution that will bring us to the next level of development. He co-authored Our Next Reality: Preparing for the AI-powered Metaverse, Read More →
Hong Kong-based marketing guru Ashley Dudarenok discusses the way China’s market is different from the rest of the world in terms of platform, consumer behavior, and other elements of the crowded and fast-moving market. A debate on Vistatalks with Maria Coa.Read More →
China’s leading bubble tea makers including Mixue Bingcheng and Guming, each with thousands of stores, are rushing for an IPO in Hong Kong. A quick move now to collect capital might define the winners of the future, tells business analyst Ben Cavender to Reuters.Read More →
VC William Bao Bean, managing director of Orbit Startups explains how Asian companies can learn from the example from Chinese companies. Not by simply copying the China models, but by learning the lessons and applying them in a new situation, he tells the Future Investment Initiative Hong Kong.Read More →
The equity market is shunning China, and especially Hong Kong, says business analyst Shaun Rein to the Schwab Network. But it is for the wrong reasons, as the economy is still bad, but slowly recovering, he says. Retail sales are going up, employment is improving and FDI is coming back in 2024, so reasons are enough to take those positive signs into account.Read More →
Hong Kong-based marketing expert Ashley Dudarenok explains how she became what she is today at the Hong Kong women’s magazine Jessica: A Leading Voice in selling in China—a snippet of her insights: the blueprint for success.Read More →