Marketing expert Ashley Dudarenok explains the young digital natives of Gen Z in China 2021 in terms of marketing. How do they spend their budgets? In spending they Gen Z’s are the most wealthy generation in China, she tells at her vlog, although in a population of 1.4 billion, it is dangerous to talk too much in generalizations.
Growing and making profits on the internet has been relatively easy for China’s tech firms when the industry took off, says veteran Internet watcher Matthew Brennan to the state-owned CGTN. But those easy gains are over now the government stepped in to regulate the industry and massive growth is harder to get, he adds.
Fashion firm Shein developed a new global position, managing through domestic regulatory difficulties and tense relations between China and the US. Internet watcher Matthew Brennan looks at CNN Business how a new kid at the block is faring and looks in many ways like the successful Tiktok.
Fashion firm Shein makes inroads into the global market with a smart approach to please its consumers: an unbelievable speed focusing on social media, says e-commerce expert Matthew Brennan to Drapers’ Online. Brennan says that once an item is trending, Shein simultaneously increases social media activity for these products to boost sales further. (currency in British pounds)
China’s government shocked the fintech industry by introducing firm financial measures, similar to the banking sector. Ant Financial even had to cancel its massive IPO. But what we have seen is only the start of more government action to regulate the internet, says fintech expert Sara Hsu in the Diplomat. Managing capital and data are key elements.