Marketing veteran Ashley Dudarenok dives into the tactics for branding in China, using AI and virtual technology. Those technologies define increasingly the success of brands in China, she explains in the Jing Daily.Read More →
Innovation expert Ashley Dudarenok dives into the metaverse for business and Web3 in China and elsewhere, and introduces her book Digital China: Metaverses For Business: How Companies In China And The Rest Of The World Are Exploring Web3.Read More →
China’s e-commerce landscape is changing fast and branding expert Ashley Dudarenok explains how brands can deal with the new big five: Alibaba, JD, Pinduoduo, Douyin, WeChat, for Technode. Here are her top-5 tips.Read More →
Marketing expert Ashley Dudarenok discusses change in China and her career in the world’s fastest-moving economy with Greg Mustreader.Read More →
Tech investor William Bao Bean, managing director of Orbit startups, shares the major stories he learned from the tech revolution in China, at a Pakistan conference. “The government chooses to go out of the way of change,” he tells his audience. Why startups do not need to be squeezed between China and the US.Read More →
China’s crackdown on its tech sector in the past few years might have loosened, but the fallout is still hurting its development after the government has loosed its grip, says business analyst Shaun Rein to AP. “The crackdown was deep and cut far to the bone, probably more than the government expected it to,” said Shaun Rein,Read More →
China’s annual Single’s Day has been in 2022 relatively lackluster, and Alibaba and JD.com even did not release figures this year. Marketing guru Ashley Dudarenok presents for brands new ways to measure their performance. Four metrics she explains at her vlog for brands to prepare for the next shopping events in this fast-changing consumer market.Read More →
Tech entrepreneur Winston Ma explains how tech is shaping the competition between China and the US, where China is likely to play the key part, despite the current leading role of the US.Read More →
The double 11 (11/11) festival has changed from a singles event to a significant marketing happening for everybody, but especially Gen Z. Marketing guru Ashley Dudarenok explains how companies can prepare for a successful double 11, at her vlog.Read More →
Hurun China rich list founder Rupert Hoogewerf explains what he expects for the young entrepreneurs in China during the coming five years at the China News.Read More →
Leading VC William Bao Bean, partner at SOSV and managing director of Orbit Startups explains how he started to develop startups in Pakistan, using his Shanghai experience as a stepping stone.Read More →
Marketing expert Ashley Dudarenok dives into China’s virtual influencers in 2022 and discusses how brands can work with those successful marketing tools and avoid trouble like with the human influencers, on her vlog.Read More →