B2B influencers are a key marketing tool in Asia, says Hong Kong-based marketing expert Ashley Dudarenok, but they are not enough on themselves, in Campaign Asia. “At its core, every B2B decision is made by people, not companies, and tapping into their emotions, challenges, and aspirations is key”, she says.Read More →
One of the key factors causing global coffee prices to rise is the massive growth of consumption in China. Marketing expert Ashley Dudarenok explains how Chinese consumers took on the coffee market over the past decades, a growth that is now yet finished, despite the rising prices, she tells in her vlog.Read More →
China’s toy company Pop Mart has become an instant domestic and international success for a new generation of consumers. Marketing guru Ashley Dudarenok explains in Time how Pop Mart was able to read the hearts and minds of a new brand of consumers. Pop Mart understands those consumer needs, according to Dudarenok, and the Chinese domestic market lets companies “fail fast and succeed fast” to figure out what consumers really want.Read More →
Global VC William Bao Bean, Managing General Partner at Orbit Startups, tells how the lessons learned in China helped him now to invest in emerging markets, and how he moved since 2018 from China into those emerging markets. In a wide-ranging interview with marketing guru Ashley Dudarenok.Read More →
China’s consumer profiles are changing fast. Marketing expert Ashley Dudarenok picks seven profiles from her latest publication, the China Mega Report 2025, for Jing Daily—for example, the Green connectors: Millennials driving sustainability.Read More →
China’s President Xi Jinping met last week with the country’s major tech leaders, for the first time he did so since 2018. Business analyst Shaun Rein, author of The Split: Finding the Opportunities in China’s Economy in the New World Order, discusses the importance of this policy change after the country’s tech industry suffered from a major crackdown in the past years, he tells at the Thinkers Forum. China’s industrial leaders heard it is ok to make money again after a long time, he added.Read More →
China expert Kaiser Kuo kicks off a wide-ranging debate on Huawei and describes how it developed from a rather obscure brand with no government support into the national champion it is today, at the Asia Society. Now it appeals to nationalistic feelings among consumers in China, but that trajectory was not so obvious at its humble start, he says.Read More →
Former Alibaba employee Sharon Gai, author of “Ecommerce Reimagined: Retail and E-commerce in China”, is an expert on how Western apps and those from China differ from each other. Now that Rednote, formerly known as Xiaohongshu, has become an alternative for Tiktok, she takes the opportunity to dive into this issue again in her vlog.Read More →
2024 was a bumper year for BYD, but it might face tough challenges to maintain its current lead in the automotive market, says marketing analyst Arnold Ma, founder of Qumin, in Campaign Asia. “Initiatives such as reducing carbon footprints, ensuring fair labour practices, and engaging in community development that resonate positively with stakeholders should continue to stay in focus,” he writes.Read More →
China is a complicated market, where consumers know what they want and what they do not want, tells marketing expert Ashley Dudarenok. She says that finding the right channel is the start of a complicated process.Read More →
Increasingly global brands not only look at China as a potential market but also as a guide on how they can use the country’s digital transformation for their global ambitions, writes marketing expert Ashley Dudarenok on her website Chozan. “By this year, China’s digital transformation sector is expected to reach $221.95 billion. It is forecasted by Mordor Intelligence to expand to $410.67 billion by 2029, with an annual growth rate of 13.1% over these years,” she writes.Read More →
Business analyst Shaun Rein tells AP that the 11/11 singles day shopping bonanza has lost its previously sensational attraction. Even the shopping highlight has not been immune to the lackluster mood among China’s consumers.Read More →