Heytea started in 2012 as a premium tea brand, but it has since become entangled in the China tea wars, following a trend to go cheap. Consumer experts Ashley Dudarenok and Arnold Ma are two of a range of experts figuring out whether Heytea can survive in Campaign Asia. will international growth offset China’s quality challenges?Read More →
Returns on China’s stock markets have been great, but that reflects only marginally on the consumer market, warns Shanghai-based business analyst Shaun Rein at CNBC. Only six percent of Chinese citizens hold equity, unlike, for example, the US, he says. 90 Percent is still trading down and not spending more on luxury goods, he adds.Read More →
The EU still remove early 2026 the €150 de-minimis threshold, with the intention to stop cheap imports from Temu, Shein and Aliexpress from entering the EU untaxed. Björn Ognibeni, co-founder of ChinaBriefs, explains why the plan is EU-propaganda that will not stop cheap products from China, he tells at Let’s talk Marketplace.Read More →
Most traditional Hollywood film releases fail in China, but Zootopia shows exceptional success. Branding expert Ashley Dudarenok explains in the Jing Daily why this Disney release has been an unprecedented success.Read More →
The youngsters are China’s most studied group of consumers, but branding expert Ashley Dudarenok warns brands should not overlook the country’s silver swans as major consumers, she explains in the Jing Daily. “Ignoring them is not just a missed opportunity; it’s a strategic blunder,” she writes.Read More →
L’Oreal bought this week a second Chinese cosmetic company to strengthen its market position in China, a strategy becoming more common among foreign brands, says branding expert Ben Cavender to Reuters. Fierce domestic competition and a sluggish consumer market are the basis of this change of strategy.Read More →
TikTok, Temu, and Shein are better in branding than most Western brands, argues branding expert Björn Ognibeni on his weblog. The result of this miscalculation is evident in performance differences: While many Asian platforms boast strong user retention and high time spent on site, Western providers are struggling with declining conversion rates and rising acquisition costs.Read More →
The China Speakers Bureau is happy to announce that Hamburg-based China expert Björn Ognibeni is joining its list of speakers. He has a past in analyzing global digital transformation, with a strong focus on China.Read More →
Sharon Gai, author of Ecommerce Reimagined: Retail and Ecommerce in China, started her career in Alibaba’s early days and now watches the e-commerce evolution in both China and the US. She discusses her career with Grace Shao, touching on AI, branding, and innovation.Read More →
Starbucks sold 60 percent of its China business earlier this week, hoping that local input could help its operation. But Shanghai-based business analyst Ben Cavender sees that the US company still has major difficulties in cracking the Chinese market, he writes at WHTC.com.Read More →
China’s wealthy individuals are shifting away from displaying big brands to showcase their wealth, notes luxury expert Ashley Dudarenok at Jing Daily. “Their new currency is not cash, but time; their new status symbols are not displayed on a shelf, but experienced in the mind and body,” writes Dudarenok.Read More →
Not only is China’s position in the world, in logistics and innovation, becoming more self-confident, but branding expert Ashley Dudarenok sees a similar move among Chinese brands, she explains in the Jing Daily.Read More →