branding – Page 14 – China Speakers Bureau

How TikTok became a runaway success in the US – Matthew Brennan

Most Chinese tech companies tried to figure out what US consumers wanted before they entered the market, but Bytedance did not care when it launched Tiktok in 2018, says internet veteran Matthew Brennan in his book “Attention Factory: The Story of Tiktok and China’s Bytedance.” The lack of strategy almost backfired, but after some hiccups, the company became a runaway success, Brennan writes in an excerpt in Technode.Read More →

What might a Trump win mean for the trade war – Ben Cavender

Trump’s trade war against China has already been put in a backseat during the Covid-19 crisis, and also when US president Trump wins the upcoming elections, the state of the economy might not allow him to uphold the current tariffs, says business analyst Ben Cavender to the Jing Daily. JingRead More →

How COVID-19 accelerated live-streaming and changed online retail sales – Ashley Dudarenok

COVID-19 has changed life for sales professionals, says marketing guru Ashley Dudarenok. The early coronavirus crisis in China has accelerated online retail with live streaming at its core and will do so also as the rest of the world comes out of the corona crisis.Read More →

5G, Internet of Things: key for home appliances industry – Rupert Hoogewerf

Midea has become China’s most valuable home appliances firm, and 5G and Internet of Things are becoming a driving force in the development of the industry, says Rupert Hoogewerf, chief researcher of the Hurun Report on the release of its latest report, according to the China Daily.Read More →

Brands are not ready for the post-COVID19 recovery in China’s retail – Ashley Dudarenok

China is one of few countries recovering from the coronavirus crisis, after an initial dip. Most foreign brands are still lacking a strategy to deal with the upsurge in China’s retail, says marketing expert Ashley Dudarenok at InsideRetail.Asia.Read More →

Why influencers are so powerful for branding in China – Ashley Dudarenok

Influencers are an emerging force in branding, but in most of the world they are lagging compared to China, explains marketing guru Ashley Dudarenok. Audiences, culture, and platforms are ideal for influencers, she tells at her vlog.Read More →

What does the Tiktok deal mean for its users? – Arnold Ma

London-based branding expert Arnold Ma discusses what the Tiktok deal with Oracle and Walmart might mean for its users outside China, at the state broadcaster CGTN. Who is hosting the user data is the key question to ask, he says.Read More →

Meet China’s newest richest person, Zhong Shanshan – Rupert Hoogewerf

Zhong Shanshan, founder of the bottled water company Nongfu Spring, pushed Alibaba’s Jack Ma from his position as the richest in China. Rupert Hoogewerf, chief researcher of the Hurun China Rich List, explains how Zhong made it to the top, at CNN Business. Hoogewerf expects a new boom in billionaires from China, he says.Read More →

Digital insurance boomed post-COVID – Rupert Hoogewerf

Digital insurance has become one of the post-corona winners in China, says Rupert Hoogewerf, chief researcher of the Hurun China Rich List as his firm published the first list of top-10 digital insurers, according to Asia One. Health insurance was one of the key winners, he says.Read More →

Why did Oracle get the Tiktok deal? – Harry Broadman

Did get Oracle the Tiktok deal because it cozied up to the US president more than any of the other US companies, wonders international trade expert Harry Broadman at CNBC. Many questions remain after Microsoft was replaced by Oracle.Read More →

Taste defines success of plant-based meat – Ben Cavender

Plant-based meat producers, including US-based Beyond Meat, are entering the competitive China market. Their success depends on whether their products can convince the China consumers, says Shanghai-based business analyst Ben Cavender at Reuters.Read More →

How Aliexpress goes global – Ashley Dudarenok

Marketing guru Ashley Dudarenok interviews Aliexpress’s Martin Wang on how his Alibaba’ company is developing globally. Aliexpress started to sell products from firms in China to a global market, but now expands and offers its network to local producers everywhere by developing their digital platforms.Read More →