Prada is still drawing large queues at outlets in Asia and Europe, those queues are one third smaller than they used to be. Branding expert Shaun Rein sees Prada has more problems with Chinese customers than the ongoing anti-corruption campaign, he tells in CNBC.Read More →
Price and quality might be leading criteria for Chinese consumers, but surprisingly social responsibility of producers is also an issue. Author Paul French points in EthicalCorp.com at two recent surveys, featuring increasing social conscience in Asia and China.Read More →
The decision by Best Buy to withdraw from the China market is not a real surprise, and illustrates that successful brands elsewhere cannot assume they can conquer the China market too, says Shanghai-based retail analyst Ben Cavender in the China Daily.Read More →
Wal-Mart recently fired thirty of its corporate executives in China, and hundreds of others, in an effort to save costs. The US retailer has a hard time to keep up with the gruesome competition, tells retail analyst Ben Cavender in the China Daily.Read More →
Small is beautiful in retail as hypermarkets lose traction in favor of convenient stores. When you look at the figures, convenient stores make more sense, says retail expert Ben Cavender in the China Daily.Read More →
As their professional life develops, China´s Young Urban Professionals, are looking for food products that make their lives easier, says retail analyst Ben Cavender in the China Daily. Products like Barilla´s Italian pasta´s are one of them, when they play their cards right.Read More →
A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.Read More →
Lazy multinational brands take the Hong Kong consumer too easy as a benchmark for all Chinese. In Marketing-Interactive branding specialist Shaun Rein explains why that is wrong. And why the Chinese market is a tough deal for many multinationals, because of domestic competitors.Read More →
Chinese have become avid international travelers, but they develop into a very different breed than other tourists. Shaun Rein explains in his today released book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, how different China tourists are, and what they mean for the industry.Read More →
Mobile is king in China, and its model to take online to offline, and offline to online (the O2O model) is now ready to go to the next five billions customers in SouthEast Asia, Eastern Europe and Central and South America, tells China Accelerator managing director William Bao Bean in ChinaInnnovation.Read More →
Localizing has been the mantra of many foreign firms in China, but in Nestle´s dairy milk case that failed. In his book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia Shaun Rein explains what the Swiss company did wrong. A snippet from his book.Read More →
Yet again eager Chinese customers have to wait to get an official hand on Apple´s new iPhone, while China is Apple´s second largest market. “Apple can not longer treat Chinese as second-hand citizens,” says business analyst Shaun Rein in Nikkei.Read More →