The Chinese are not trying to become middle class, they want to become rich, very rich. Products like Apple and Ferrari are helping consumers is creating that feeling, tells consumer analyst Ben Cavender in the Wall Street Journal and Adage.Read More →
Wanda’s purchase of AMC Theathers raised more than a few eyebrows in the US? Is China buying a backdoor to execute its soft power? Business analyst and author Shaun Rein explains in Foreign Policy what is behind this and other high-profile corporate purchase by Chinese companies.Read More →
Shanghai Food, China second largest food producer, bought a controlling stake in Weetabix, the iconic British cereal producer. Ben Cavender of the China Market Research (CMR) believes there is room in the China market for the foreign food producer,Read More →
China’s innovating power is not really moving forward, tells IMD-professor and author Bill Fischer in the Shanghai Daily. “You need also the ability to commercialize ideas as well.” Bill Fischer: My sense is that, if I was to do the ranking myself, what I would say is that China’s rankingRead More →
The changes described in business analyst Shaun Rein’s bestseller ‘The End of Cheap China”, offers not only challenges, but also opportunities, writes Seeking Alpha in a review of the book.Read More →
Apple might be doing well in the China market, they could do better, tells business analyst Shaun Rein in Bloomberg. Apple is losing ground to the competition, because they focus better on the Chinese consumer.Read More →
No says Shaun Rein in Bloomberg, it might take at least another ten years before China’s middle class earns enough, and he advises clients to focus on premium products for the rich. Yes, says Helen Wang in CNN, since China is cheap enough. What do you think? Fill in our poll.Read More →
New reviews of Shaun Rein’s “The End of Cheap China: Economic and Cultural Trends that will Disrupt the World” keep on appearing. Earlier in the week, the Wall Street Journal, yesterday USA Today.Read More →
Starbucks has played its cards right in China, by not only selling coffee in a country of tea drinkers, but also by selling their product for a premium price. Business analyst Shaun Rein explains to AFP why Starbucks is so successful.Read More →
Many Western brands in China might be targeting the emerging middle class, but that does not exist in China, like it does in the US, argues retail analyst Shaun Rein. Chinese consumer got for the premium products, or for the cheap, there is no middle ground, he writes in Bloomberg.Read More →
Author Shaun Rein of The End of Cheap China: Economic and Cultural Trends that will Disrupt the World advised recently Mizuho Securities on key issues when investing in China. In Forbes three issues are summerized.Read More →
The super-wealthy in China get ever more spending power, but very few know what they are actually looking for. Hurun and the Imdustrial Bank asked them and Hurun founder Rupert Hoogewerf shares in the China Daily the results.Read More →