Running the Olympic games under a pandemic in Tokyo might hurt the Olympic brand, as many negative incidents have shown already. But marketing expert Arnold Ma is sure the Beijing Winter Olympics in 2022 will do the opposite, he tells in Campaign Asia.Read More →
Fashion firm Shein has been attracting quite some attention. But behind them, a new industry trend is emerging: fast fashion. E-commerce expert Matthew Brennan explains at Marketplace how the fashion industry is changing fast.Read More →
Data is the new oil, and China is already in a leading position to show how data changes the way business is being done, says marketing guru Ashley Dudarenok at her vlog.Read More →
Fashion firm Shein belongs to a new breed of ultra-fast fashion brands that keeps an edge on its more traditional competitors, says innovation expert Matthew Brennan at the Vox. Why is Shein going to crunch fashion companies like Zara?Read More →
China’s economy is booming and foreign brands see engaging influencers as the ideal way to enter the market. But those influencers do no come cheap, says marketing expert Ashley Dudarenok at Marketing-interactive. “You can’t enter China with $10,000 US and expect to succeed,” she says. Read More →
Setting up solid eco-systems to facilitate your business, is what China’s companies do right when they go global and other multinationals can learn from them, says strategic advisor Ashley Dudarenok on her vlog. Especially European companies have a rather poor starting position, she adds.Read More →
China-lawyer Mark Schaub looks back at how negotiations in China have changed compared to 25 years ago. Now, deals are made much easier, and lawyers no longer attend negotiations on basic deals. Business partners can solve often their problems without a large delegation of lawyers on both sides, he tells on his vlog. Read More →
Initially, short-video apps in China booked their successes among youngsters, but now also seniors find their way, and apps try to monetize the elderly followers, says marketing expert Ashley Dudarenok to Kr-Asia.Read More →
In China bloggers sell better than brands because they can make use of the digital ecosystem the country has developed, says branding expert Ashley Dudarenok on her weblog.Read More →
Marketing expert Arnold Ma of Qumin joins a panel explaining why social media in China fundamentally differ from those in the West, and (later) why China will lead the future path for new social media innovations in the rest of the world.Read More →
Dolce & Gabbana (D&G) got three years into hot water over racist ads and remarks with China’s consumers, and the row did not subside, says business analyst Shaun Rein. “It’s probably the only brand that I’ve seen the Chinese stay angry at for so long,” he told CNN.Read More →
Is your company ready to sell into China, asks marketing guru Ashley Dudarenok in her weblog. Social media make it in theory easier to sell into the largest consumers’ market, but you have to be prepared very well, she explains.Read More →