Why is China lacking creativity and a developed service sector, Adweek asks advertisement guru Tom Doctoroff, author of “What Chinese Want. The current lack of political reform is draining the country’s creative resources, Tom Doctoroff argues.Read More →

Localizing your products is the mantra for all consumer products entering the China market. China veteran Bill Dodson discovered the local retail store of Gap uses that mantra, but has no clue what it might mean, he writes on his weblog.Read More →

Why the Chinese will not become like the Americans, explains China advertising expert Tom Doctoroff in his latest book “What Chinese Want: Culture, Communism and China’s Modern Consumer”. The Atlantic summerizes one of his key viewpoints.Read More →

Until not so long ago China’s domestic consumer market was dominated by fake products. But the sentiment has changed at the consumers go for real, tells author Shaun Rein of “The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World” in the Shanghai Daily.Read More →

China advertisement guru Tom Doctoroff dives in his upcoming book What Chinese Want: Culture, Communism and China’s Modern Consumer into one of the crucial questions concerning China. The Star-Telegram summarizes the key issues.Read More →

Profound changes are sometimes illustrated by very small changes, like fake eyelashes, China veteran Bill Dodson discovered in his favorite Starbucks in Suzhou, where his favorite waitress underwent a change, he reports on his weblog.Read More →