When it comes to marketing in China, whether you agree or disagree with his analyses and prescriptions, Rein is an undisputed expert, writes Atimes in a critical review of Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World.Read More →

Obese Americans struggling with their health might find this odd, but McDonald’s is preferred by many Chinese consumers, because its fast food is perceived to be healthy, explains Shaun Rein in NPR. Healthy according to Chinese standards, that is. Read More →

H&M and Zara might be winners in the competitive fashion market in China, tells author Shaun Rein of “The End of Cheap China” to the BBC. But brands like Gap, Marks & Spencer, American Apparel, Abercrombie & Fitch and Banana Republic belong to the majority of the losers.Read More →