Branding expert Ashley Dudarenok, author of Innovation Factory: China’s Digital Playbook For Global Brands (September 2023), discusses with Pascal Coppens what global brands can learn from China. Business models from the USA, Germany, and Japan have left their footprint in business education. Still, the innovations coming from China have been left out of this business learning process, says Dudarenok, especially regarding ways to reach consumers directly.Read More →

The China Speakers Bureau is happy to announce Sharon Gai is joining its stable of high-profile speakers. Sharon Gai is based in San Francisco and has worked at top management positions in Alibaba and other e-commerce companies.Read More →

Investor William Bao Bean, Managing Director of Orbit startups, explains how he helped artists make money from their music at All That Matters 2023, introducing three successful investments from his portefeuille. Explaining the fast-changing models to generate money, using for example Tiktok/Douyin, and many more new tech models.Read More →

Single’s Day (11/11) used to be the heyday for China’s consumerism, but this year the consumers went for the cheap stuff, says business analyst Shaun Rein at CNBC. Low consumer confidence forced the e-commerce platforms for the whole year to discount products, but Single’s Day was the cheapest event ever for consumers. Alibaba is losing its shine to newer platforms, he adds.Read More →

The 2023 Hurun China rich list sees changes, and Rupert Hoogewerf, the Hurun Report chairman and chief researcher, sees efforts to go global as a key factor for growing riches, he tells Reuters. PDD’s Temu, ByteDance’s short-video platform TikTok, and ultra-fast fashion brand Shein he sees as examples.Read More →

Marketing guru Ashley Dudarenok released today – together with co-author Ron Wardle – their book Innovation Factory: China’s Digital Playbook The two examine China’s digital transformation and its unique e-commerce and share what Western brands can learn to boost innovation, increase competitiveness, and foster a brighter future.Read More →

Hong Kong-based marketing expert Ashley Dudarenok dives into the lessons to learn from China and the future of retail in China, together with Kathryn Read. How did she start off in China, and evolved into one of the leading voices for both Chinese and foreign companies?Read More →

Social commerce is expected to grow exponentially until 2023 in North America, Europe, and Latin America, following the trends of market leader China, writes marketing expert Ashley Dudarenok. In Techn0de she describes three trends in social commerce brands have to know.Read More →