Practical visionair and ChinaBriefs author Bjorn Ognibeni speaks at the E-commerce expo 2026 in Berlin about what Western e-commerce companies can learn from China. While Silicon Valley perfects Agentic AI demos, Chinese platforms are already deploying AI at scale – and making money doing it, he tells his audienceRead More →
China’s leading e-commerce firm, Alibaba, runs two different retail platforms. Consumer expert Ashley Dudarenok explains on her website how both platforms, while owned by the same company, differ profoundly in their approaches.Read More →
Branding expert Ashley Dudarenok uses Alibaba’s Tmall as an example for brands that successfully use e-commerce to generate sales, she explains on her website ‘Social platforms generate interest. The Tmall platform converts that interest into purchases through brand-controlled retail infrastructure,” she writes.Read More →
Marketing expert Ashley Dudarenok dives on het weblog into the successful Chinese platform Xiaohongshu, outside China also known as the Little Red Book or RedNote. Now that the platform is expanding beyond China and Chinese travellers, the world is taking note of this feature.Read More →
Innovation expert Ashley Dudarenok dives into Doubao AI, one of the main contenders in China’s AI race for ChoZan. “ByteDance integrates the assistant into its social, cloud, and hardware ecosystems,” she writes.Read More →
For a few years, China’s international retailer Temu – together with Shein – seemed to have a winning retail concept. But those days are over, says Hong-Kong-based marketing expert Ashley Dudarenok in The Rest of the World. Temu is running into barriers all over the world.Read More →
The EU still remove early 2026 the €150 de-minimis threshold, with the intention to stop cheap imports from Temu, Shein and Aliexpress from entering the EU untaxed. Björn Ognibeni, co-founder of ChinaBriefs, explains why the plan is EU-propaganda that will not stop cheap products from China, he tells at Let’s talk Marketplace.Read More →
TikTok, Temu, and Shein are better in branding than most Western brands, argues branding expert Björn Ognibeni on his weblog. The result of this miscalculation is evident in performance differences: While many Asian platforms boast strong user retention and high time spent on site, Western providers are struggling with declining conversion rates and rising acquisition costs.Read More →
The China Speakers Bureau is happy to announce that Hamburg-based China expert Björn Ognibeni is joining its list of speakers. He has a past in analyzing global digital transformation, with a strong focus on China.Read More →
Sharon Gai, author of Ecommerce Reimagined: Retail and Ecommerce in China, started her career in Alibaba’s early days and now watches the e-commerce evolution in both China and the US. She discusses her career with Grace Shao, touching on AI, branding, and innovation.Read More →
Technically, the trade talks between China and the US, and even meetings between Xi and Trump, are on the agenda, but the US has quietly curtailed US exports to China in September, says business analyst Arthur Kroeber in the South China Morning Post. The ramifications of the US rule change became vividly apparent on September 30, when the Dutch government seized control of the chip firm Nexperia.Read More →
China’s influencer economy in 2025 is bigger, faster, and more competitive than ever, writes marketing expert Ashley Dudarenok in an overview of this booming industry in Chozan. “In 2024 alone, MCNs — multi-channel networks — were behind many of the country’s record-breaking livestream sales and viral content trends,” she adds.Read More →