Western e-commerce companies have brought few new developments over the past decade, and only China offers new solutions we can learn from, argues Bjorn Ognibeni, co-founder of China Briefs at the E-Commerce Expo in Berlin. Learning from China is crucial for e-commerce in the West, he adds.Read More →
Easy return policies have been a key in e-commerce, but AI is offering China’s consumers an easy way to commit fraud, writes consumer expert Ashley Dudarenok on her weblog. A buyer purchases a product, photographs it in good condition, and feeds the image into an AI tool with a simple instruction: “Add mold spots to this fruit” or “Create a tear in this clothing item,” she writes. Read More →
Turning AI into a paid platform is a key criterion for China’s success, writes marketing expert Ashley Dudarenok on her weblog, as video AI has become a major commercial success in setting up paid platforms. “Chinese video AI has become one of China’s clearest tests for artificial intelligence commercialization. The category is being judged by paid usage, creator demand, and platform placement,” she writes.Read More →
Practical visionair and ChinaBriefs author Bjorn Ognibeni speaks at the E-commerce expo 2026 in Berlin about what Western e-commerce companies can learn from China. While Silicon Valley perfects Agentic AI demos, Chinese platforms are already deploying AI at scale – and making money doing it, he tells his audienceRead More →
China’s leading e-commerce firm, Alibaba, runs two different retail platforms. Consumer expert Ashley Dudarenok explains on her website how both platforms, while owned by the same company, differ profoundly in their approaches.Read More →
Branding expert Ashley Dudarenok uses Alibaba’s Tmall as an example for brands that successfully use e-commerce to generate sales, she explains on her website ‘Social platforms generate interest. The Tmall platform converts that interest into purchases through brand-controlled retail infrastructure,” she writes.Read More →
Marketing expert Ashley Dudarenok dives on het weblog into the successful Chinese platform Xiaohongshu, outside China also known as the Little Red Book or RedNote. Now that the platform is expanding beyond China and Chinese travellers, the world is taking note of this feature.Read More →
Innovation expert Ashley Dudarenok dives into Doubao AI, one of the main contenders in China’s AI race for ChoZan. “ByteDance integrates the assistant into its social, cloud, and hardware ecosystems,” she writes.Read More →
For a few years, China’s international retailer Temu – together with Shein – seemed to have a winning retail concept. But those days are over, says Hong-Kong-based marketing expert Ashley Dudarenok in The Rest of the World. Temu is running into barriers all over the world.Read More →
The EU still remove early 2026 the €150 de-minimis threshold, with the intention to stop cheap imports from Temu, Shein and Aliexpress from entering the EU untaxed. Björn Ognibeni, co-founder of ChinaBriefs, explains why the plan is EU-propaganda that will not stop cheap products from China, he tells at Let’s talk Marketplace.Read More →
TikTok, Temu, and Shein are better in branding than most Western brands, argues branding expert Björn Ognibeni on his weblog. The result of this miscalculation is evident in performance differences: While many Asian platforms boast strong user retention and high time spent on site, Western providers are struggling with declining conversion rates and rising acquisition costs.Read More →
The China Speakers Bureau is happy to announce that Hamburg-based China expert Björn Ognibeni is joining its list of speakers. He has a past in analyzing global digital transformation, with a strong focus on China.Read More →