Most social media users know these non-human ‘followers’, who increase traffic without participating in a real conversation. Sam Flemming reports that his company CIC has analyzed these skeleton or zombie users. News: internet celebrity Lee Kaifu has a million of them.Read More →

Companies have started to invest heavily in social media, including mobile application. But the results are often disappointing, tells William Bao Bean in this presentation on ROI on social media. Understanding your customers, and their differences, is more important than getting tools in place. Read More →

The sociologist and tech writer Tricia Wang has joined the China Speakers Bureau. Tricia Wang focuses on the usage of internet and mobile communication in cities and is current doing research in Wuhan among migrant community. Tricia Wang combines strong analytical academic skills with an equally convincing on-the-ground experience in different cities in China.Read More →

Paul Denlinger by Fantake via Flickr China’s leading eCommerce site Alibaba.com is in another spat with its largest shareholder Yahoo (neatly summarized here in the Wall Street Journal) because it started to recruit advertisers on the mainland. Business analyst Paul Denlinger explains in the Business Insider why Yahoo has to reclaim lost ground inRead More →

Roy Graff is an accomplished Business Development and Marketing specialist with a focus on travel, hospitality and Chinese culture. Has led the market entry into China of a multinational travel company and launched his own China-focused niche market entry business. He travels from London, UKRead More →

Andy Mok is a senior fellow at the Center for China and Globalization, the managing director of Red Pagoda Resources, a Beijing-based executive search firm. Travels from BeijingRead More →

Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →

With years of experience behind him in the mobile industry and in Asia, Benjamin Joffe gives his insight into the differences between internet, eCommerce and social networks in the US and Asia. Benjamin also gives an interesting perspective on how QQ turned an online social network into a paying business model, and his advice to those hoping to enter the Chinese market. He travels from Beijing.Read More →

Mark Greeven  is Associate Professor of Innovation and Entrepreneurship in China’s top university Zhejiang University, the Director for the MBA program Global Entrepreneurship Program, research fellow at the China’s National Institute for Innovation Management and the Center for Global R&D and Innovation. He travels from Hangzhou.Read More →