Companies have started to invest heavily in social media, including mobile application. But the results are often disappointing, tells William Bao Bean in this presentation on ROI on social media. Understanding your customers, and their differences, is more important than getting tools in place.
The sociologist and tech writer Tricia Wang has joined the China Speakers Bureau. Tricia Wang focuses on the usage of internet and mobile communication in cities and is current doing research in Wuhan among migrant community. Tricia Wang combines strong analytical academic skills with an equally convincing on-the-ground experience in different cities in China.
Paul Denlinger by Fantake via Flickr China’s leading eCommerce site Alibaba.com is in another spat with its largest shareholder Yahoo (neatly summarized here in the Wall Street Journal) because it started to recruit advertisers on the mainland. Business analyst Paul Denlinger explains in the Business Insider why Yahoo has to reclaim lost ground in
Roy Graff is an accomplished Business Development and Marketing specialist with a focus on travel, hospitality and Chinese culture. Has led the market entry into China of a multinational travel company and launched his own China-focused niche market entry business. He travels from London, UK
With years of experience behind him in the mobile industry and in Asia, Benjamin Joffe gives his insight into the differences between internet, eCommerce and social networks in the US and Asia. Benjamin also gives an interesting perspective on how QQ turned an online social network into a paying business model, and his advice to those hoping to enter the Chinese market. He travels from Beijing.
Mark Greeven is Associate Professor of Innovation and Entrepreneurship in China’s top university Zhejiang University, the Director for the MBA program Global Entrepreneurship Program, research fellow at the China’s National Institute for Innovation Management and the Center for Global R&D and Innovation. He travels from Hangzhou.