China internet guru Matthew Brennan summarizes his bestseller Attention Factory: The Story of Tiktok and China’s Bytedance and explains how Tiktok developed from a successful domestic tool for millennials into a short-video platform that even caught the attention from US President Donald Trump.
Content creation has been key for short-form engagement, writes the Jing Daily. And for Bytedance’s Douyin/Tiktok it has paved the way from its original base of millennials to mainstream engagement, adds Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance.
Bytedance’s Tiktok is a very successful global video-platform, and one of the few with a background in China. China internet watcher Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance, explains what makes Tiktok so successful. Getting feedback from its users is one of the key differences with other platforms, he tells in Explica.
Douyin – the Chinese name of Tiktok – became a runaway success as a short-video platform in China. Tech watcher Matthew Brennan looks in his book ‘Attention Factory: The Story of TikTok and China’s ByteDance’ at the playbook Bytedance used for their lift-off before they took the platform global. An excerpt from Techcrunch.
Most Chinese tech companies tried to figure out what US consumers wanted before they entered the market, but Bytedance did not care when it launched Tiktok in 2018, says internet veteran Matthew Brennan in his book “Attention Factory: The Story of Tiktok and China’s Bytedance.” The lack of strategy almost backfired, but after some hiccups, the company became a runaway success, Brennan writes in an excerpt in Technode.
China veteran Kaiser Kuo discusses the relations between the US and China, and here focuses on the splintering of the internet, at a wide-ranging interview at the Wire China. “I also think we need to recognize that our worries are more about us than they are about China. We have in this country a real problem with surveillance capitalism, as it’s been called,” says Kaiser Kuo.