Marketing guru Ashley Dudarenok released today – together with co-author Ron Wardle – their book Innovation Factory: China’s Digital Playbook The two examine China’s digital transformation and its unique e-commerce and share what Western brands can learn to boost innovation, increase competitiveness, and foster a brighter future. You can read the press release here.
“China’s rapid economic reinvention has been nothing short of miraculous, but that reinvention has faced criticism that the country is good at manufacturing but not at innovating,” said Ashley Dudarenok, founder of the China-focused digital consulting firm, ChoZan. “It’s clear that China has proven those critics wrong, and in Innovation Factory, we showcase how China has been able to jump into the digital age with less baggage with the game-changing mobile phone, do it at speed, and keep up the pace to get it where it is today.”
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