Marketing expert Ashley Dudarenok dives on her vlog into third-tier cities and explains why youngsters here are interesting as consumers, despite their relatively lower incomes.Read More →
Luxury brand Cartier has been able to win over also the younger generations consumers in China by smart use of the country’s social media. Marketing expert Arnold Ma explains in the Jing Daily how Cartier paved its way to success.Read More →
China internet guru Matthew Brennan summarizes his bestseller Attention Factory: The Story of Tiktok and China’s Bytedance and explains how Tiktok developed from a successful domestic tool for millennials into a short-video platform that even caught the attention from US President Donald Trump.Read More →
A hidden problem in China are the 70 million children in the countryside, left behind by their migrant parents who left to work elsewhere in de big cities, says author Zhang Lijia in an interview with the Borgen Project. Many drop out of school and those who remain face dropping quality of their education. Zhang Lijia is currently working on a book on left-behind children (LBC’s).Read More →
The coronavirus crisis has hit China’s economy and its graduates face a rough time for at least a year, as they are looking for jobs now, says financial analyst Sara Hsu, a visiting scholar at Shanghai’s Fudan University to CGTN. Job creation has come to a stand-still, and graduates might rely on finding jobs at state-owned companies, the government or even the military to survive in the coming year, she says.Read More →
Anti-China protests in Hong Kong are likely spilling over into 2020, but both Hong Kong and mainland China need to realize they still need each other, despite all the changes over the past decades, argues financial analyst Sara Hsu at China Rising.Read More →
Brands focus too much on social media platforms and generic influencers, and forget often they need to get closer to their customers, says marketing expert Arnold Ma in the McKinsey Report on the 2020 State of Fashion. In China and the rest of Asia consumers are faster to adopt new trends and increasingly guinea pigs for Western brands.Read More →
2019 is nearing its end, and some of our speakers look back. Arnold Ma, CEO of Qumin, got some raving reviews of speeches he gave this year, and he would like to share. We gladly support him in sharing those client views with you.Read More →
Tencent’s WeChat has been an unprecedented success story on the China internet. But new platforms are undermining the dominance of WeChat, says marketing expert Arnold Ma, CEO of London-based Qumin, at CBBC. Short-video medium Douyin is one of them.Read More →
TikTok and Douyin, both owned by Bytedance, are two short-video successes, undermining the supremacy of WeChat, explains marketing guru Arnold Ma and CEO of London-based agency Qumin at the China Film Insider. Just like Facebook, WeChat is losing traction among the youngsters, he says.Read More →
Arnold Ma, CEO of London-based Qumin dives into China’s cashless revolution and then dives further into the country’s subcultures among its youth.Read More →
Sustainability might have been high on the agenda of major fashion brands, most consumers in China still not buy into the concept, says marketing expert Ashley Dudarenok at the Jing Daily. But there is hope for the future as brands focus on the young and future consumers.Read More →