Foreign brands know they need Tencent’s WeChat to sell their products to Chinese consumers, but working with WeChat mean dealing with blocks, says marketing expert Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media at AshleyTalks. Not only they have to deal with official rules, also Tencent does not like links to its direct competitors like Alibaba. How to deal with them?Read More →

Selling online in China needs a completely different approach compared to the rest of the world. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media explains to CER what the difference is between e-commerce and mobile commerce, and why mobile is dominant in China.Read More →

Many foreign companies get it wrong when they try to use WeChat to sell in China. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media gives the main takeaways for using WeChat for reaching the Chinese consumers.Read More →

The China Speakers Bureau is happy to announce that Hong Kong-based marketing veteran Ashley Dudarenok is joining her speakers’ agency. Ashley not only has 12 years of business and marketing experience in China, and is an expert on social media but also using those tools in a very creative way.Read More →

Ashley is a China marketing expert with two decades of professional experience in China. Ashley is fluent in Mandarin, Russian, German, and English. She travels from Hong Kong. Ashley is the founder of several startups. In 2011, Ashley established Alarice International, a social media agency that offers creative marketing solutionsRead More →

Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →

Digital transformation is key in the planning of companies, governments, and individuals, as the world is changing beyond recognition. But for the world outside China, it often remains unclear how the most innovative country is going to influence their digital future. Speakers at the China Speakers Bureau can help youRead More →

Innovation and China seem to have been at odds for a long time, at least in the past centuries. But the country known for its copy-cats has made huge strides forward, and innovation has become a key feature in the country´s development. Not surprising, also speakers at the China SpeakersRead More →

China´s economic growth might be slowing down a bit, and its economy might not be the boost the global economy needs, but the luxury goods industry could be the exception. China´s consumers, whether at home or abroad, are still buying themselves silly. Even the ongoing trade war is not goingRead More →

Forty years ago Chinese academics sent their first online message and since then the internet has changed China beyond recognition. While China’s users explore their new freedoms online, the Chinese government became more sophisticated in controlling those freedoms. Now Alibaba, Bytedance, Tencent, JC.com and many others dominate as private companiesRead More →

China’s position in the world is changing fast, and in e-commerce that change is paramount. Alibaba’s new retail, Tencent’s expanding WeChat and financial services: no day passes by without major developments in this industry. As Artificial Intelligence kicks in, logistics, self-driving cars, and international initiatives become more important at e-commerce.Read More →