Internet giant Alibaba and leading university Peking University have joined forces to set up a new consumer index, the China Online Consumer Brand Index (CBI). Consumer expert Ashley Dudarenok highlights how the attitude of consumers has shifted in the world’s second economy over the past few years, as noted in Jing Daily.Read More →

China’s technology, design, and culture are part of a fusion that reshapes the country, says innovation expert Ashley Dudarenok in an analysis by the state-owned China Daily. “It’s a holistic shift, where tech meets culture, design, and daily life, and this wave is just starting,” according to Ashley DudarenokRead More →

Branding expert Ashley Dudarenok follows brands from China as they are successfully taking on their global competitors. But global brands are not sitting idle, as rivals from China march on, she says in the Jing Daily. Stories about Luckin Coffee, Anta, Li-Ning, Perfect Diary, Haier, Midea, BYD, and Labubu.Read More →

Ask Chinese consumers what their leading platform is for purchases, both domestically and internationally, and they will point at the Xiaohongshu, or Little Red Book, as it is called in English. It offers a lead against competitors like Douyin and is a leading source for travellers, although only available in Chinese. “Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says branding expert Ashley Dudarenok in Campaign Asia, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”Read More →

Luxury brands have been trying to win back markets like those in China. Still, new initiatives, like Dior’s Jonathan Anderson, creative director, unveiling the Spring/Summer 2026 menswear collection, are unlikely to make a big splash among China’s consumers, says luxury brand expert Ashley Dudarenok,  in the BurdaLuxury.Read More →

When DeepSeek took on ChatGPT last year, the Chinese innovation took the world by surprise. Today, more Chinese companies are competing on world markets, achieving varying levels of success. Whether we talk about EVs, fighter jets, consumer retail, container ships, self-driving cars, or the movie industry, the world has to pay attention to what is coming from China. Innovation expert Ashley Dudarenok has begun adjusting her traditional speaking topics to reflect new developments.Read More →

US retailer Target ended its promise to its consumers to get the lowest price. But under pressure of the inflation, triggered off by the trade war with China, and other challenges, Target has changed its long-standing business model. It is the end of a safety net for consumers, says retail analyst Ashley Dudarenok in Time.Read More →

Consumer spending might only slowly recover in China, marketing expert Ashley Dudarenok sees interest in health and wellness booming, she writes in the Jing Daily, “This boom reflects a profound transformation in consumer priorities, with a growing emphasis on physical fitness, mental well-being, and preventative healthcare,” she adds.Read More →

China’s companies – large and small – are now exploring expansion into global markets, as the domestic market is only slowly recovering, says branding expert Ashley Dudarenok in the vlog. They are in the early phases of putting their brands on an international track, she says.Read More →

Marketing expert Ashley Dudarenok sees the Rich List of Forbes in 2024 most Chinese women on its list. Meet the four top scorers on the list at her vlog. Wu Yajun: Co-founder of Long For Properties, with a net worth of US$5.8 billion. Zhou Qunfei: Founder of Lens Technology, manufacturing smartphone screens for Apple, Tesla, and Samsung, with a net worth of US$6.1 billion. Wang Laichun: Founder of electronics components maker Lingyi Itech, with a net worth of US$6.6 billion. Zhong Huinquan: Founder of Hanzhou Pharmaceutical, with a net worth of US$7.7 billion.Read More →

Innovation expert Ashley Dudarenok says human programmers will still be needed in her vlog. But AI is already replacing a range of jobs in China. For example, Alibaba introduced its first AI employee, Tongyi Lingma, last summer, and it made huge inroads into the work process, she notes.Read More →