China’s society is changing fast, and youngsters are adjusting their attitudes on how to organize their lives. Marketing expert Ashley Dudarenok looks at those changes for Time. Individualism and self-love are some of the new features.  “When traditional markers of success like marriage and homeownership become structurally inaccessible for many, young people are forced to redefine what a ‘good life’ means,” Dudarenok says.Read More →

Heytea started in 2012 as a premium tea brand, but it has since become entangled in the China tea wars, following a trend to go cheap. Consumer experts Ashley Dudarenok and Arnold Ma are two of a range of experts figuring out whether Heytea can survive in Campaign Asia. will international growth offset China’s quality challenges?Read More →

A silent exodus is taking place, as China’s youngsters migrate from the big cities to cheaper and more relaxed places in the country, like Dali in Yunnan, Chengdu in Sichuan, and Xiamen in Fujian, notes branding expert Ashley Dudarenok in the Jing Daily. What does this mean for the larger brands, she explains.Read More →

China’s influencer economy in 2025 is bigger, faster, and more competitive than ever, writes marketing expert Ashley Dudarenok in an overview of this booming industry in Chozan. “In 2024 alone, MCNs — multi-channel networks — were behind many of the country’s record-breaking livestream sales and viral content trends,” she adds.Read More →

Marketing guru Ashley Dudarenok dives into China’s B2B marketplaces and their latest key trends, including the top-10 platforms trying to get hold of the global market, at her website Chozan. “Trust is becoming a brand asset. Alibaba’s Trade Assurance, DHgate’s escrow, and Yiwugo’s secure payments provide buyers with additional protection. Video reviews, verified supplier programs, and standardization efforts help reduce fraud while ensuring shipments clear customs smoothly,” she writes.Read More →

Marketing expert Ashley Dudarenok explains the difference between TikTok and its Chinese sister Douyin at her website Chozan. In 2025, Douyin was named China’s most valuable brand, with a valuation of US$105.8 billion. That marked a 26% increase from the previous year, driven by the platform’s deep integration into everyday digital life. In March 2025, Douyin reached 1 billion monthly active users in China. What exactly is Douyin?Read More →