Most traditional Hollywood film releases fail in China, but Zootopia shows exceptional success. Branding expert Ashley Dudarenok explains in the Jing Daily why this Disney release has been an unprecedented success.Read More →
The youngsters are China’s most studied group of consumers, but branding expert Ashley Dudarenok warns brands should not overlook the country’s silver swans as major consumers, she explains in the Jing Daily. “Ignoring them is not just a missed opportunity; it’s a strategic blunder,” she writes.Read More →
A silent exodus is taking place, as China’s youngsters migrate from the big cities to cheaper and more relaxed places in the country, like Dali in Yunnan, Chengdu in Sichuan, and Xiamen in Fujian, notes branding expert Ashley Dudarenok in the Jing Daily. What does this mean for the larger brands, she explains.Read More →
China’s wealthy individuals are shifting away from displaying big brands to showcase their wealth, notes luxury expert Ashley Dudarenok at Jing Daily. “Their new currency is not cash, but time; their new status symbols are not displayed on a shelf, but experienced in the mind and body,” writes Dudarenok.Read More →
China’s influencer economy in 2025 is bigger, faster, and more competitive than ever, writes marketing expert Ashley Dudarenok in an overview of this booming industry in Chozan. “In 2024 alone, MCNs — multi-channel networks — were behind many of the country’s record-breaking livestream sales and viral content trends,” she adds.Read More →
Not only is China’s position in the world, in logistics and innovation, becoming more self-confident, but branding expert Ashley Dudarenok sees a similar move among Chinese brands, she explains in the Jing Daily.Read More →
While many foreign brands have a hard time selling to China’s consumers, some are able to crack the code, says branding expert Ashley Dudarenok at CNBC. “Brands are moving beyond superficial nods to Chinese culture,” Dudarenok said.Read More →
Marketing guru Ashley Dudarenok dives into China’s B2B marketplaces and their latest key trends, including the top-10 platforms trying to get hold of the global market, at her website Chozan. “Trust is becoming a brand asset. Alibaba’s Trade Assurance, DHgate’s escrow, and Yiwugo’s secure payments provide buyers with additional protection. Video reviews, verified supplier programs, and standardization efforts help reduce fraud while ensuring shipments clear customs smoothly,” she writes.Read More →
Marketing expert Ashley Dudarenok explains the difference between TikTok and its Chinese sister Douyin at her website Chozan. In 2025, Douyin was named China’s most valuable brand, with a valuation of US$105.8 billion. That marked a 26% increase from the previous year, driven by the platform’s deep integration into everyday digital life. In March 2025, Douyin reached 1 billion monthly active users in China. What exactly is Douyin?Read More →
Drastic changes have been influencing e-commerce and the position of global brands in this fast-moving industry in China. Marketing expert Ashley Dudarenok provides an overview of the changes in the past few years on her website, Chozan.Read More →
Internet giant Alibaba and leading university Peking University have joined forces to set up a new consumer index, the China Online Consumer Brand Index (CBI). Consumer expert Ashley Dudarenok highlights how the attitude of consumers has shifted in the world’s second economy over the past few years, as noted in Jing Daily.Read More →
China’s technology, design, and culture are part of a fusion that reshapes the country, says innovation expert Ashley Dudarenok in an analysis by the state-owned China Daily. “It’s a holistic shift, where tech meets culture, design, and daily life, and this wave is just starting,” according to Ashley DudarenokRead More →