China veteran Shaun Rein is on a book tour for his latest one The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia. A report from the Business of Design Week 2014 at StylebyAsia.com. “Rein is born to be on stage, his speech is just enjoyable and enthralling.”Read More →
Reviews and awards for Shaun Rein´s latest book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia are flooding in, just in time to order your Christmas present. Today Bill Hayes the Financial Professionals´Post of the New York Society of Security Analysts look at Shaun´s recent book.Read More →
Prada is still drawing large queues at outlets in Asia and Europe, those queues are one third smaller than they used to be. Branding expert Shaun Rein sees Prada has more problems with Chinese customers than the ongoing anti-corruption campaign, he tells in CNBC.Read More →
China is in the middle of a shift from the world´s factory to a base of innovation, argues author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia. Silicon Valley and US firms in general should pay attention to that shift, he tells in the Mercury News.Read More →
Raving reviews are coming in from Shaun Rein´s The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, this time from the Financial Times. “An intriguing book, with many interesting anecdotes, mini-case studies, and interviews.”Read More →
The rate cut by China´s central bank PBOC took the markets by surprise on Friday. Business analyst Shaun Rein sees at CNBC some weaknesses in the countries economy, but no reason for panic. China is moving towards services and innovation, and that transition comes with some bumbs.Read More →
Chinese consumers have different requirements from what most international companies are used to. Gambling hotspot Macau is a clear illustration, says branding expert Shaun Rein, where an imitation of Las Vegas fell flat, he tells in Forbes, although it is a must go for mainland tourists, they miss a lot of business.Read More →
A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.Read More →
Chinese are moving away from the American dream, they adored in the past, to a Chinese dream with more pride, and less copy-cat behavior, tells author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia at Public Radio.Read More →
Lazy multinational brands take the Hong Kong consumer too easy as a benchmark for all Chinese. In Marketing-Interactive branding specialist Shaun Rein explains why that is wrong. And why the Chinese market is a tough deal for many multinationals, because of domestic competitors.Read More →
Author Shaun Rein has to defend his book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, against the blockade of internet companies like Google, Facebook and Twitter in an interview with Richard Heffner. This is how China´s protectionism has helped domestic firms.Read More →
Author Shaun Rein of The End of Copycat China explores at Richard Heffner’s Open Mind a fast changing China. Twenty years ago Chinese had trouble to meet their basic needs, but now – as wealth has exploded – they start to redefine what is important in life, their Chinese dream, as president Xi Jinping calls it.Read More →