Companies have started to invest heavily in social media, including mobile application. But the results are often disappointing, tells William Bao Bean in this presentation on ROI on social media. Understanding your customers, and their differences, is more important than getting tools in place.
William Bao Bean via Flickr William Bao Bean has joined Singtel Innov8, a US$ 150 million venture capitalist firm as managing director in Shanghai. Singtel Innov8 has been established in September. Singtel Innov8 is focused on investing in and driving innovative services and technology from around the world, especially China,