Companies have started to invest heavily in social media, including mobile application. But the results are often disappointing, tells William Bao Bean in this presentation on ROI on social media. Understanding your customers, and their differences, is more important than getting tools in place.
William Bao Bean is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch.
- China’s social media landscape – CIC (fonstuinstra.net)