Paul French

As the sales of luxury goods to Chinese spike, retail analysts try to figure out who is buying what. The profile of the buyers can vary a lot, tells Paul French The Guardian.

Many of these new consumers are executives and entrepreneurs, keen to show they have made it, or the offspring of wealthy families. Others, however, are the aspirational: “Secretaries who live on instant noodles for six months to pay for their LV handbag … it’s a way of saying, ‘I have become part of this world,’ ” said Paul French of the retail consultancy Access Asia.

More about luxury sales in China in The Guardian.

Paul French is a speaker at the China Speakers Bureau. Do you need him at your conference or meeting? Do get in touch.

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