Going cheap is no longer the prevailing trend among China´s consumers, as especially the younger ones, who have traveled a lot, look for good quality, says retail analyst Ben Cavender in the International Business Times.
The International Business Times:
“The Chinese are now more interested to spend money to have a nice quality of life – nice experiences, going to a nice restaurant, wine bar or beer bar where they can spend time with friends,” said Ben Cavender, an analyst with China Market Research Group. “Especially younger consumers in their 20s and early 30s, they’ve travelled more and are more interested in niche products and niche brands.”
Are you looking for more branding experts at the China Speakers Bureau? Do check out this list.