Even ahead of its official opening, the Shanghai Disneyland park looks for many the place to be. Costs might be higher, but it will add positively to consumer spending, says business analyst Shaun Rein in Bloomberg. “Every person with a kid or grandkid in China is going to go to Shanghai Disney as long as it’s big enough and good enough.”
Shanghai Disneyland attracted almost 1 million visitors to its public areas weeks before the $5.5 billion theme park officially opens June 16. And tourism spending is likely to triple by 2020 after industry investment jumped 42 percent last year, the government says.
“The Chinese consumer is spending more and more,” said Shaun Rein, managing director of China Market Research in Shanghai, adding that Walt Disney Co. probably underestimates demand from the 330 million people estimated to live within three hours of the new park. “Every person with a kid or grandkid in China is going to go to Shanghai Disney as long as it’s big enough and good enough.”
President Xi Jinping gave a nod to tourism’s importance at a recent reception for Walt Disney Chief Executive Officer Robert Iger at the Great Hall of the People in Beijing, a venue more associated with visiting heads of state, where he congratulated Iger on the Magic Kingdom’s arrival.
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