Rupert Hoogewerf
Rupert Hoogewerf

A Hurun rich list survey under China´s rich millenniums, The Chinese Luxury Traveler 2016, shows that Asia is loosing out as travel destination. Japan and South-Korea still do well since they are close, says Hurun chief researcher Rupert Hoogewerf at TTG-Asia, “But in terms of aspirations, this generation wants to go farther.”


At a media conference, when asked what Asian destinations could do so as not to lose out to longer haul destinations, Rupert Hoogewerf, chairman and chief researcher of Hurun Report, told TTG Asia e-Daily: “In terms of frequency of travel, there is still going to be the trips to Japan, South Korea, South-east Asia, etc, because of the geographical advantage – four hours and you’re there.

“But in terms of aspirations, this generation wants to go farther. It strikes me how different they are; I have friends in the UK or Europe, we may go to Italy, Greece, maybe Thailand, but rarely do we see the younger people just travelling absolutely anywhere in the world, which is the case for China. And some of the remote or experiential places are pricey. They could well be US$20,000 per person.

“So I see they will travel two or three times within Asia and longhaul becomes the annual trip. It’s not really a threat to Asian destinations but a demonstration of young Chinese travellers wanting to go further afield.”

More at TTG-Asia.

Rupert Hoogewerf is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´request form.

Are you looking for more experts on luxury goods at the China Speakers Bureau? Do check out this list. 

Earlier we discussed with journalist Ian Johnson about the spiritual values Chinese are looking for today

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