Monday 15 June the delayed 2020 Canton Trade Fair took off, under the pressure of the global coronavirus crisis fully online. The question is: will it work to take this traditional and very prestigious gathering for China’s import and export industries take off. Will old friends join online and will the conference be able to generate new business?
The event mirrors the dilemma for many event organizers. Yes, at this stage of the coronavirus crisis events like this are impossible to hold in another way than online. But can any online event even partially replace the major gathering we have seen over the past decades?