Obese Americans struggling with their health might find this odd, but McDonald’s is preferred by many Chinese consumers, because its fast food is perceived to be healthy, explains Shaun Rein in NPR. Healthy according to Chinese standards, that is. Read More →

H&M and Zara might be winners in the competitive fashion market in China, tells author Shaun Rein of “The End of Cheap China” to the BBC. But brands like Gap, Marks & Spencer, American Apparel, Abercrombie & Fitch and Banana Republic belong to the majority of the losers.Read More →

China’s consumers continue to spend, despite a small dip in growth, also for decorating their homes, argues business analyst Shaun Rein, and goes against JWT executive Tom Doctoroff, who says Chinese consumers go for cheaper products. Shaun Rein dismantles three consumers myths in Business Week.Read More →

The US bombing of the Chinese embassy in Belgrade in 1999 started to change the life of rock musician Kaiser Kuo, then part of the famous band Tang-dynasty. In “Americans in China” he explains how he became an American in Beijing, and spokesperson of the country’s search engine Baidu.Read More →

Apple’s recent success in China might have gained it a lot of admirers. But the company could have done much better and could have turned China into its largest market, retail analyst Shaun Rein tells in the Pandodaily. Read More →