In China bloggers sell better than brands because they can make use of the digital ecosystem the country has developed, says branding expert Ashley Dudarenok on her weblog.Read More →
Marketing expert Arnold Ma of Qumin joins a panel explaining why social media in China fundamentally differ from those in the West, and (later) why China will lead the future path for new social media innovations in the rest of the world.Read More →
Former White House advisor Harry Broadman looks at US president Biden’s trip to Europe, the G7, and NATO, and explains why China should be also on the agenda of NATO for Cheddar News.Read More →
Is your company ready to sell into China, asks marketing guru Ashley Dudarenok in her weblog. Social media make it in theory easier to sell into the largest consumers’ market, but you have to be prepared very well, she explains.Read More →
Fintech expert Winston Wenyan Ma joins a panel at the BSN base and explains how China’s economy moved from import/export to a focus on innovation. China missed the world’s first technological revolutions because of domestic turbulence and external influences but has become a leading force for the third technological data revolution.Read More →
Giant demographic changes in Africa have defined most of China’s strategic vision, says Howard French, author of China’s Second Continent: How a Million Migrants Are Building a New Empire in Africa, at a discussion at the National Bureau of Asian Research on the report by Nadège Rolland“A New Great Game? Situating Africa in China’s Strategic Thinking.”Read More →
China issued new regulations on mining and trading of cryptocurrencies over the past few weeks. Financial analyst Winston Wenyan Ma explains how this works out, and why China’s crackdown has such a big impact on the industry worldwide, at LCX. China now covers 70% of the global market.Read More →
Bullet comments are a very Chinese and emerging feature when watching videos, conquering the rest of the world too, says innovation expert Ashley Dudarenok at het weblog.Read More →
Newcomers come often with a romanticized idea of how to sell their brand products in China. Marketing expert Ashley Dudarenok puts them straight at her weblog.Read More →
E-commerce firm Shein from Nanjing has been operating much under the radar, until last week it last week came with plans of an IPO in New York with a valuation of US$47 billion. E-commerce expert Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance” explains at Yahoo Finance what Shein has been doing right. Read More →
Consumers in China are very different from those elsewhere. Take jewelry, says consumption guru Ashley Dudarenok: they used to be gifts for women, but nowadays they purchase themselves, as a reward, she says at her vlog.Read More →
China’s consumption is growing again and sales growth is recovering on a solid post-COVID10 track, says marketing expert Ashley Dudarenok on her vlog. Government, tech companies, and consumers have their noses in the same direction.Read More →