China veteran Kaiser Kuo discusses the relations between the US and China, and here focuses on the splintering of the internet, at a wide-ranging interview at the Wire China. “I also think we need to recognize that our worries are more about us than they are about China. We have in this country a real problem with surveillance capitalism, as it’s been called,” says Kaiser Kuo.
Marketing expert Arnold Ma runs his branding agency Qumin from London in both China and the West. He explains how brands, and his company, are doing now relations between China, the US and the UK get complicated, to put it mildly. Arnold is interviewed by Shirley Ze Yu and Martina Fuchs. What Chinese brands are doing well in the West, and many other questions.
Third-generation social media are getting ready to emerge, and marketing specialist Arnold Ma explains how Tiktok – Douyin in China – is leading the way away from platforms to content-driven communication, he tells at the UK Advertising Exports Group (UKAEG) at Shanghai International Advertising Festival (SHIAF) July 2020. Will WeChat survive in the new digital revolution? How 5G will change the world.