Many Chinese hosts on TikTok view the U.S. as an emerging market that has yet to be saturated with livestreaming hosts
“There’s more opportunity for growth to target America because the competition is so fierce in China,” said Shaun Rein, founder and managing director of China Market Research Group in Shanghai. “Livestreaming in the U.S. is at a beginning starting point. There’s more opportunity to grab market share.”
Rein also said Chinese merchants can often price items higher in the U.S. compared to in China, where product margins are often razor-thin.
Chinese livestreaming hosts try various tactics to stand out and build a loyal customer base. For some, it’s personalized customer service, while others use quirky catchphrases and concoct flamboyant online personalities to keep their customers entertained.
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