Google needs a strategy to enter China if it wants another one billion users, but that is not going to be easy, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order in the Hindustan Times. Especially since China’s search engine Baidu is way better in speaking Chinese.Read More →
McDonald’s, Starbucks, KFC and Burger King are some of the American consumer brands in China who can get burned as the trade war heats up further, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.Read More →
When Alibaba emerged, it first had to face formidable competition from the US. Business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order explains in the South China Morning Post how the nimble operation from Hangzhou was able to beat EachNet and eBay.Read More →
The China market is of a magnitude brands cannot ignore, although some of the foreign brands still take this major consumer market not serious, says China veteran and marketing expert Ashley Dudarenok to Euromonitor. “It’s mostly European and American brands that have organizational challenges,” she adds.Read More →
JD.com reported bad figures, after also Tencent, and according to business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order talking to Bloomberg, JD.com is in trouble because of its now obsolete technology, while competition is heating up. More established players like Tencent and Alibaba face less trouble since they can diversify easier over different industries.Read More →
Getting your branding right in China remains a challenge. Consumers react different from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed.
At the China Speakers Bureau, we can help you in developing the right strategy, by offering leading experts on branding in China. Here we offer four or them, but we have more to offer.Read More →
Tencent’s WeChat has become the largest national platform in China. But despite its one billion monthly active users, the platform is only starting to grow and monetize its base, for example by using its mini-WeChats, says WeChat expert Matthew Brennan to the South China Morning Post.Read More →
Selling your products to Chinese consumers has not become easier over the years, even now a larger part of them has more to spend. Fierce competition, limited access to the internet, strict government regulations and very different consumer taste are just a few of the barriers for foreign companies to succeed in China.
At the China Speakers Bureau, we can offer you a range of experts able to help you take those barriers. Are you interested in having one of them? Do get in touch, so we can help you to identify the right expert for dealing with your problem.Read More →
If at any place the switch from brick-and-mortar is going fast, it is China. Permanent online consumers comment, exchange information, and buy 24/7. When you sit down in a restaurant, you first ask the code for the free wifi, before the menu. When you travel abroad, you constantly discuss with friends and family back how, what to buy, or what not to buy.Read More →
Playing the violin or the piano belongs to the aspiration of many Chinese kids, or at least their parents. The intended purchase of Steinweg by state-owned Poly has high potential, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to Bloomberg.Read More →
Chinese companies have been gaining market share in India on a large scale, but in a different way than other foreign companies. William Bao Bean, managing director of the Chinacellerator, looks at their strategies and how they gained market share, for US News. William Bao Bean has a solid business background in both China and India.Read More →
Heineken rocked the beer industry by buying a major share of China’s market leader CR Beer. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, does not believe Heineken is a sure winner, as it purchased a company whose market share was already declining, he tells at CNN Money.Read More →