“Mercifully, The End Of Cheap China is not another academic tome about the most miraculous economic transformation of our times,” writes Andy Mukherjee in a review in the Strait Times about Shaun Rein’s The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World.Read More →

Wanda’s purchase of AMC Theathers raised more than a few eyebrows in the US? Is China buying a backdoor to execute its soft power? Business analyst and author Shaun Rein explains in Foreign Policy what is behind this and other high-profile corporate purchase by Chinese companies.Read More →

Apple might be doing well in the China market, they could do better, tells business analyst Shaun Rein in Bloomberg. Apple is losing ground to the competition, because they focus better on the Chinese consumer.Read More →

Starbucks has played its cards right in China, by not only selling coffee in a country of tea drinkers, but also by selling their product for a premium price. Business analyst Shaun Rein explains to AFP why Starbucks is so successful.Read More →

Of the plethora of China books only a few make it in the eyes of Chris Devonshire-Ellis of China Briefing. But Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World certainly made the grade, he writes.Read More →

Many Western brands in China might be targeting the emerging middle class, but that does not exist in China, like it does in the US, argues retail analyst Shaun Rein. Chinese consumer got for the premium products, or for the cheap, there is no middle ground, he writes in Bloomberg.Read More →