H&M tries to retain market share in China after a consumer boycott of a range of Western fashion brands – including also Nike and Burberry – on its Xinjiang stance by launching two new brands. The results with the consumers in China have been mixed, says marketing expert Arnold Ma in Jing Daily.Read More →
Marketing expert Ashley Dudarenok looks at new lifestyle trends among China’s young consumers. With the Olympics around the corner, skiing is one of them, she writes in Jing Daily. “Many luxury brands hope to use the popularity of the Winter Olympics to promote their ski collections.”Read More →
Serial investor William Bao Bean, general partner of SOSV in Shanghai, started in 2021 to invest in his first startup ventures in Africa. In Disrupt-Africa he explains how his experience in China helps him to make his first investments in Africa.Read More →
China’s luxury market is changing fast as young consumers born between 1990 and 2000 now dominate with 50% of the sales, and that percentage is bound to rise fast. Consumer marketeer Ashley Dudarenok gives four major tips to keep hold of this market in the Jing Daily.Read More →
Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.Read More →
In the past, China’s consumers focused often on foreign luxury brands, but those days are over. Unfortunately, most brands failed to follow that cue from their buyers in China, although the situation is improving, says Shanghai-based branding expert Ben Cavender in Jing Daily.Read More →
Marketing expert Ashley Dudarenok looks at the wave of regulatory changes hitting industries and especially tech firms at her vlog. “China tries to set up a more sustainable digital ecosystem,” she explainsRead More →
China is drawing its future, including becoming the world’s largest economy by 2035. China watcher and CFR-scholar Ian Johnson looks at the CFR website at the decisions taken at the November 2021 Plenum of the Communist Party, as the country prepares for its party conference in 2022 with a new 5-year plan.Read More →
Marketing expert Ashley Dudarenok tells at the state-owned CGTN how the Double 11 festival in 2021 became a teenager and started to become the way to introduce new products to China’s consumers and turned international.Read More →
Leading VC William Bao Bean explains how travel startups managed through the COVID-19 crisis at PhocusWire Pulse. In China, they survived by focusing on booming domestic travel, but the lack of international travel hit some severely. Some of the travel startups he guided to the market had to give up their efforts to enter the Asian market, while others adjusted to the difficult market conditions.Read More →
Marketing expert Ashley Dudarenok discusses the successes and failures of European brands in the fast-moving live-streaming scene in China. Some have been pretty successful, but certainly not all, she says at the China EU.Read More →
Long working hours have changed many consumption habits for young workers in tech companies, explains consumption expert Ashley Dudarenok at her vlog. But now the 996 working culture has been banned by the government, will the world for those young tech workers become more healthy? Read More →