Marketing expert Ashley Dudarenok explains the young digital natives of Gen Z in China 2021 in terms of marketing. How do they spend their budgets? In spending they Gen Z’s are the most wealthy generation in China, she tells at her vlog, although in a population of 1.4 billion, it is dangerous to talk too much in generalizations. Read More →
China’s National Day is the start of its October Golden Week. Business analyst Ashley Dudarenok dives in her vlog into the history and the economic motives behind that weeklong season of travel and celebrations, and its disruptive effects on retail, logistics, and other industries.Read More →
China has issued a wide range of new rules on cybersecurity, data exchange, and consumer protection that will define the development of smart cars, says China-lawyer Mark Schaub in an extensive analysis of the recent regulations, at Lexocology.Read More →
More than 50 platforms in China offer live streaming as a highly sophisticated tool, say innovation expert Ashley Dudarenok at her vlog. Compared to their counterparts in the West, live streaming in China offers a wide range of tools the reach out to their viewers.Read More →
Entering the China market means you have to be extremely active on social media, says marketing expert Ashley Dudarenok, although you do not need to be on all 60+ media platforms, she adds.Read More →
Following trends in China is not an option, but a must, says marketing expert Ashley Dudarenok on her latest vlog. Holograms are such a must, and live streaming is squeezed by government regulations and marketing needs, she adds.Read More →
Fashion firm Shein developed a new global position, managing through domestic regulatory difficulties and tense relations between China and the US. Internet watcher Matthew Brennan looks at CNN Business how a new kid at the block is faring and looks in many ways like the successful Tiktok.Read More →
China’s crackdown on tech firms is in the longer run benefiting consumers and the industry itself, says business analyst Shaun Rein about the governmental efforts to curtail free-wheeling companies.Read More →
Fashion firm Shein makes inroads into the global market with a smart approach to please its consumers: an unbelievable speed focusing on social media, says e-commerce expert Matthew Brennan to Drapers’ Online. Brennan says that once an item is trending, Shein simultaneously increases social media activity for these products to boost sales further. (currency in British pounds)Read More →
Singles Day started in China as an e-commerce event on 11/11, but has now moved into a national shopping festival, that cannot be ignored in China, online and offline, says e-commerce expert Ashley Dudarenok at her vlog.Read More →
Investors got jittery when China’s government started a coordinated action to limit the power of its tech industry. But business analyst Shaun Rein saw how powerful companies made consumers and the government weary. Rein believes stricter oversight of the technology industry will make it more sustainable, with fairer competition that will benefit consumers, he tells AP.Read More →
China’s government is tightening the strings for tech companies, especially when it comes to data management, says business analyst Ben Cavender at RTHK. “I think you’re going to see companies like this that really do peddle in data come under a lot more scrutiny going forward,” he said.Read More →