Is your company ready to sell into China, asks marketing guru Ashley Dudarenok in her weblog. Social media make it in theory easier to sell into the largest consumers’ market, but you have to be prepared very well, she explains.Read More →
Devastating competition has made many victims in booming China, and now Tesla is the next one as it loses dominance in the world’s largest EV market, says business analyst Arnold Ma in Jing Daily.Read More →
Bullet comments are a very Chinese and emerging feature when watching videos, conquering the rest of the world too, says innovation expert Ashley Dudarenok at het weblog.Read More →
E-commerce platforms are doing very well in China, but that does not mean they can easily gain consumer’s trust, says marketing expert Ashley Dudarenok on Marketing-Interactive. A few tips: the platform should be easy to use, and the quality of the products should be impeccable, she adds.Read More →
Newcomers come often with a romanticized idea of how to sell their brand products in China. Marketing expert Ashley Dudarenok puts them straight at her weblog.Read More →
E-commerce firm Shein from Nanjing has been operating much under the radar, until last week it last week came with plans of an IPO in New York with a valuation of US$47 billion. E-commerce expert Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance” explains at Yahoo Finance what Shein has been doing right. Read More →
Consumers in China are very different from those elsewhere. Take jewelry, says consumption guru Ashley Dudarenok: they used to be gifts for women, but nowadays they purchase themselves, as a reward, she says at her vlog.Read More →
China is gettings its digital agenda for its legislation in order, especially the protection of users’ privacy, writes China-lawyer Mark Schaub on the China Law Insight. He looks at the call for comments on the Interim Provisions on the Administration of Personal Information Protection of Mobile Internet Apps.Read More →
China has been removing legal challenges for foreign brands to enter its lucrative domestic market, like compulsory animal tests. But China lawyer Mark Schaub warns there are still barriers in place and might stop fast market entry, he tells in Vogue. He lists two major ones.Read More →
China’s consumption is growing again and sales growth is recovering on a solid post-COVID10 track, says marketing expert Ashley Dudarenok on her vlog. Government, tech companies, and consumers have their noses in the same direction.Read More →
Scaling up your business without the big firms like Facebook, Google, Tencent, or Alibaba eating your lunch? Accelerator VC William Bao Bean explains how to survive in a very competitive industry post-Covid-19.Read More →
Foreign brands used to be an asset on the China market, but those days are over, says marketing guru Ashley Dudarenok on her weblog. You need to bring a firm budget and take time to convince consumers your products is worth their money, she adds.Read More →