Korea’s car maker Hyundai tries to sell its relatively larger car in China upscale market. But asking more money for a tiny car might be a tricky strategy for the producer of small cars, tells business analyst Shaun Rein Bloomberg.Read More →
China needs to shift its economy from state investments to domestic consumption to survive. But can China withdraw that kind of power from state institutions, wonders political and financial analyst Victor Shih in the Financial Times.Read More →
Why the Chinese will not become like the Americans, explains China advertising expert Tom Doctoroff in his latest book “What Chinese Want: Culture, Communism and China’s Modern Consumer”. The Atlantic summerizes one of his key viewpoints.Read More →
Until not so long ago China’s domestic consumer market was dominated by fake products. But the sentiment has changed at the consumers go for real, tells author Shaun Rein of “The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World” in the Shanghai Daily.Read More →
The wine market in China is still dominated by crazy prices for crazy bottles, but Hurun founder Rupert Hoogewerf expects the madness will phase out, and China will become a mainstream wine drinking nation, he tells The Telegraph.Read More →
The changes described in business analyst Shaun Rein’s bestseller ‘The End of Cheap China”, offers not only challenges, but also opportunities, writes Seeking Alpha in a review of the book.Read More →
Apple might be doing well in the China market, they could do better, tells business analyst Shaun Rein in Bloomberg. Apple is losing ground to the competition, because they focus better on the Chinese consumer.Read More →
No says Shaun Rein in Bloomberg, it might take at least another ten years before China’s middle class earns enough, and he advises clients to focus on premium products for the rich. Yes, says Helen Wang in CNN, since China is cheap enough. What do you think? Fill in our poll.Read More →
New reviews of Shaun Rein’s “The End of Cheap China: Economic and Cultural Trends that will Disrupt the World” keep on appearing. Earlier in the week, the Wall Street Journal, yesterday USA Today.Read More →
Starbucks has played its cards right in China, by not only selling coffee in a country of tea drinkers, but also by selling their product for a premium price. Business analyst Shaun Rein explains to AFP why Starbucks is so successful.Read More →
Of the plethora of China books only a few make it in the eyes of Chris Devonshire-Ellis of China Briefing. But Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World certainly made the grade, he writes.Read More →
Many Western brands in China might be targeting the emerging middle class, but that does not exist in China, like it does in the US, argues retail analyst Shaun Rein. Chinese consumer got for the premium products, or for the cheap, there is no middle ground, he writes in Bloomberg.Read More →