Starbucks has played its cards right in China, by not only selling coffee in a country of tea drinkers, but also by selling their product for a premium price. Business analyst Shaun Rein explains to AFP why Starbucks is so successful.Read More →

Of the plethora of China books only a few make it in the eyes of Chris Devonshire-Ellis of China Briefing. But Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World certainly made the grade, he writes.Read More →

Many Western brands in China might be targeting the emerging middle class, but that does not exist in China, like it does in the US, argues retail analyst Shaun Rein. Chinese consumer got for the premium products, or for the cheap, there is no middle ground, he writes in Bloomberg.Read More →

Apple might celebrate a huge success in China, but the US company could have done much better if they had followed a ‘China-first’ strategy from the beginning, says Shaun Rein, author of the book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World in SFgate and on Bloomberg.Read More →

The US-based luxury fashion group Neiman Marcus has decided to enter the China market through e-commerce, rather than building brick-and-mortar stores. Business analyst Shaun Rein explains in the Financial Times why that might not be a smart idea.Read More →

Commodities will be going strong, tells business analyst Shaun Rein in CNBC, since commodities are needed to support high demand for better housing in China, support rising consumption and is needed by the financial alternatives now US bonds and the euro are a less attractive alternative.Read More →