China’s luxury goods market might still be going strong, despite a dip in the country’s growth. But previously popular brands like Burberry are losing traction, tells retail analyst Paul French in the Huffington Post. But there is still hope.Read More →

H&M and Zara might be winners in the competitive fashion market in China, tells author Shaun Rein of “The End of Cheap China” to the BBC. But brands like Gap, Marks & Spencer, American Apparel, Abercrombie & Fitch and Banana Republic belong to the majority of the losers.Read More →

Apple might be doing well in the China market, they could do better, tells business analyst Shaun Rein in Bloomberg. Apple is losing ground to the competition, because they focus better on the Chinese consumer.Read More →

Starbucks has played its cards right in China, by not only selling coffee in a country of tea drinkers, but also by selling their product for a premium price. Business analyst Shaun Rein explains to AFP why Starbucks is so successful.Read More →

The US-based luxury fashion group Neiman Marcus has decided to enter the China market through e-commerce, rather than building brick-and-mortar stores. Business analyst Shaun Rein explains in the Financial Times why that might not be a smart idea.Read More →

Global brands are focusing increasingly on China’s domestic consumption, but they will lose out if they do not take localization and the wishes of China’s consumers serious, writes business analyst Shaun Rein in CNBC. He recalls an international footwear company with sluggish sales in China.Read More →

Fashion retailer Gap did not gain much traction in its first year in China, writes business analyst Shaun Rein in CNBC. To survive, it needs to adjust its brand image. China defines ‘middle class’ different from the US.Read More →